Ayan Ahmad Khan
E-Commerce Jewelry Shopping app
My Role
Conduct Research
Create User Research
Design a Visually Pleasing Interface
My Responsibility
Design Interaction and User Interface Behavior
Conduct Usability study and Gather feedback's.
Collaborate with Development Teams for Implementations
Ensure Accessibility standards are met
Stay Updated with the Design Trend
Project Duration
May 2023 - June 2023
Quick Go through
Project Overview
Forever Gems is a Mobile application designed for the users looking for Jewelry products, also our aim is to provide users the convenient browsing and purchasing options and deliver excellent customer services such as Catalog including high quality image, detailed description regarding product and many more
Problems
Shopping Jewelry in person requires users to allocate time and visit multiple stores due to limited stock, lack of information, high prices, sales pressure, and limited convenience which makes users feel Exaggerated.
Goal
Express aim is to solve these problems by providing a user- friendly mobile application so that Users can interact from anywhere and can access to multiple options with detailed description regarding product including the high-quality images with customer reviews so that users can freely enjoy shopping Jewelry without any incertitude.
Research
In the User Research conducted for the Forever Gems a variety of methods were operated to acquire insight audience’s preferences and needs on the other hand when it comes to shopping Jewelry online. This include conducting surveys, interviews, user testing sessions. Initially assumptions were made regarding the problems faced by the users while shopping in person. However after conducting Research it was found that user had a wide range of preferences and specific desires which shape the design decision to allow users to shop Jewelry online with a user friendly application
User's Pain Points
Physical Jewelry stores have limited inventory due to space constraints user may find it challenging to find the specific type, style, or design of Jewelry they are looking for.
Shopping Jewelry in person requires users to allocate time and visit multiple stores to explore different options which makes users feel exhausted specially when the desired product is readily available.
Physical Jewelry stores often have overhead costs, which results in higher prices for the Jewelry items and User may feel that the prices are not competitive or that they are not greeting the best value of the money.
User may feel challenging when it comes to return or exchange of the product although some of the Jewelry stores have their own strict terms and conditions which makes Users feel cumbersome.
User Personas
Anisha is a University student with a busy lifestyle. She values convenience and quality in her online shopping experiences. As a frequent user of digital platforms, she appreciates apps that offer a seamless and user-friendly interface. Anisha seeks an E-Commerce Jewelry app like Forever Gems that can provide her with a wide range of beautiful, Elegant Jewelry products, saving her time and ensuring the quality of the Products she sends
User Journey
Map
1. Discovery: Anisha learns about Forever Gems through ads or recommendations.
2. Onboarding: Anisha downloads the app and creates an account.
3. Browsing and Selection: Sarah explores Jewelry arrangements using filters and categories.
4. Customization: Anisha chooses the pendant with preferred chain and additional earrings.
5. Checkout and Payment: Anisha securely completes the payment process.
6. Delivery Details: Anisha enters her address and selects delivery date and time.
7. Order Confirmation: Anisha receives an order confirmation with a summary.
8. Delivery Tracking: Anisha tracks the delivery status through notifications.
9. Delivery and Feedback: Jewelry are successfully delivered, and Anisha can provide feedback.
10. Repeat Purchase: Anisha considers using Forever-Gems for future occasions and receives personalized recommendations.
Design Iteration
We Brainstorm and decided to design an app which could help Users to shop Jewelry Online
Usability Study
Task Based Evaluation
User Feedback and Surveys
Heatmap and Eye- Tracking Analysis
A / B Testing
Comparetive Analysis
Usability Heuristics Evaluations
Assess task completion and gather user feedback.
Gather opinions and suggestions through interviews or surveys.
Analyze engagement and identify design improvements.
Compare design variations for user behavior and satisfaction.
Benchmark against competitors and industry standards.
Evaluate app based on usability principles and recommend improvements.
Prototypes
Low Fidelity Prototypes
High Fidelity Prototypes
Take Aways
Impact
What I learned
● Enhanced convenience and reach for users and Jewelry products.
● Increased customer satisfaction and streamlined the ordering process
● User-Centric Design: Understand user needs for a better experience.
● Iterative Design: Continuously improve based on feedback.
● Accessibility: Prioritize inclusivity and equal access.
● Collaboration and Communication: Essential for successful development.
● Continuous Learning: Stay updated and adapt to industry trends.
Next Steps
Quality Assurance and Testing
Launch and Marketing
Continuous Improvement
Conduct rigorous testing to ensure the app's functionality, performance, and security. Address any bugs or issues to deliver a reliable and stable user experience.
Plan a strategic launch, including promotional campaigns and targeted marketing efforts to create awareness and attract users. Monitor user feedback post-launch for further refinements.
Establish a feedback loop with users, actively collect reviews and ratings, and monitor analytics to identify areas for ongoing improvement. Regularly update the app with new features and enhancements to meet evolving user needs.